BRAND GUIDELINES

Logos

Primary Logo

Logo E

Logo E w/ Name & Tag

Logo E w/ Name

Holographic Logos

Primary Holo Logo

Holo Logo E Cutout

Holo Logo E Circle

Colors

Primary: 0E497B r14 g74 b123

Secondary: ABD864 r171 g216 b100

Tertiary: F36F35 r243 g111 b53

Brand Persona

  • Forward-thinking

  • Fun/quirky

  • Trustworthy

  • Expert

  • Data-driven

  • Action-oriented

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